The first step you must take before starting a career in retail sales in the United States is to get an insight into the expected earnings, which includes the base salaries and extra allowances. Here are the average salaries of retail salespersons in 2025 and the relevant factors for these figures.
Average base salary of a retail salesperson in the United States in 2025
In 2025, the average base salary for retail sales individuals in America is varied based on the following reports:
- Talent.com estimates a median annual salary of $34,320, or roughly $16.50 per hour. New employees start at $29,250 annually, and veterans can earn up to $47,645 annually.
- Salary.com indicates a median annual salary of $31,777, with most earning between $28,367 and $36,239 per year.
- ZipRecruiter lists an average hourly wage of $12.25, or an annual salary of roughly $25,489.
These discrepancies indicate that wages may differ based on experience, location, and even the company.
How do allowances and commissions affect a retail salesperson’s earnings?
In addition to base salaries, retail salespersons often receive allowances and commissions that can significantly boost their overall earnings –
- Commissions: Many retail positions offer commission-based incentives, allowing salespersons to earn a percentage of the sales they generate. This structure motivates employees to increase sales, directly impacting their income.
- Bonuses: Some retailers provide performance-based bonuses, rewarding employees for meeting or exceeding sales targets.
- Benefits: Additional benefits, such as health insurance, retirement plans, and employee discounts, contribute to the overall compensation package.
For instance, Payscale.com reports that retail sales associates earn an average hourly wage of $13.83, with potential commissions ranging from $209 to $24,000 annually, depending on individual performance.
Which states offer the highest salaries for retail salespersons in 2025?
Geographical location is a very strong determinant for salaries, owing to differences in the standard of living and also the demand for retail services. Here are some states and their salaries:
- Alaska has the highest average at $48,750 per year.
- Montana: The average amount is $40,000 annually.
- Wyoming: Retail salespersons earn about $39,840 each year.
- Nebraska: The annual average salary stands at $39,646.
- Hawaii: Average of $39,000 a year.
How does experience influence a retail salesperson’s salary?
Experience is intimately linked to the earning potential for a retail salesperson. Here are the average salaries based on the experience level:
- Entry-Level positions—Annual compensation typically starts at around $29,250.
- Experienced workers—Acquire salaries up to $47,645, given the experience.
This progression emphasizes experience in retail since the higher-paying professions are reserved for those with a seasoned background.
What is the job outlook for retail salespersons in 2025?
The retail industry continues to be a significant source of employment in the United States:
- Employment numbers: Retail salespersons numbered around 4.3 million as of 2023, and it is among the largest professions.
- Career growth: Job growth will be minimal or none at all between 2033 and 2023.
While online retailing has impacted traditional retailing, in-person sales jobs remain important, especially in those industries that require one-on-one customer service.
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