Boar’s Head is a privately held company that was founded in 1905. This company is a beloved brand in the American deli landscape; they are also known for their high-quality products. Boar’s Head has a reputation as a “semi-upscale” choice among deli meats; they also offer a premium experience compared to generic alternatives. Reports have it that with annual sales exceeding $1 billion, the brand has long cemented its place in both lunchtime and dinnertime menus across the country.
However, Boar’s Head’s reputation has seen some dent in recent times as a result of a listeria outbreak, which has led to two major product recalls. The first recall involved about 200,000 pounds of poultry and meat products, while the second recall encompassed about 7 million pounds. This product, which is in the spotlight, included deli staples such as ham, bologna, liverwurst, and beef salami. To date, the U.S. Centers for Disease Control and Prevention (CDC) have further reported about 57 illnesses and nine deaths that have been linked to the listeria contamination.
The safety concern: A brand under scrutiny
Boar’s Head has responded to the ongoing outbreak by issuing a statement that emphasizes the company’s commitment to consumer safety. “The health and well-being of our consumers are paramount. Boar’s Head has always been and remains committed to the quality and safety of our products.” These were the words of the company on its website.
Even with these assurances, the recalls have raised eyebrows among consumers who have been using this for a long time, as well as for the brand’s quality. Mary Payne Moran, who is a Los Angeles-based chef and one who frequently uses Boar’s Head products in her meals, spoke out and said the brand stands out because its meats taste “more like meat,” and it does not require any artificial flavors and additives, which will often plague deli products. Moran’s personal favorite, which is the cracked pepper turkey, was fortunately not among the recalled items.
Boar’s Head and the Competition: A Ruthless Approach?
Boar’s Head has marked its place in many American kitchens; so it’s no surprise that the brand’s business practices have also drawn the attention of the public. The industry professionals suggest that “Boar’s Head has a reputation for being particularly aggressive in its dealings with competitors.” A notable illustration involves Dietz & Watson, a rival deli brand that accused Boar’s Head of demanding exclusivity in grocery stores, effectively locking Dietz & Watson out of deli cases.
Do Popular Sandwich Chains Use Boar’s Head?
Despite Boar’s Head’s wild dominance in grocery store deli cases as well as many prominent sandwich chains, including Subway, Jersey Mike’s, and Jimmy John’s, do not use Boar’s Head products. These chains prefer to utilize other suppliers; they are currently distancing themselves from the brand due to the current listeria outbreak.
For many consumers, these recalls serve as a reminder to stay informed and current about food safety as well as the practices of the brands they trust. While on the other hand Boar’s Head is working to restore its reputation, customers are reconsidering their go-to deli meat choices, particularly during this period, as a result of the current outbreak.
