Doughnuts, coffee, and Juicy Couture tracksuits? Dunkin’ Donuts is bringing back its annual Super Bowl promotion in a big way.
This year, the company has launched the “DunKings” meal along with a stylish collaboration featuring bedazzled tracksuits. The campaign is once again fronted by actor Ben Affleck, who is joined by his brother Casey Affleck in the brand’s latest Super Bowl ad.
The commercial, set to air during Super Bowl 59, follows last year’s popular ad where Ben Affleck’s DunKings band “interrupted” Jennifer Lopez’s studio session. A teaser for the new commercial was unveiled during the Grammys, showing the Affleck brothers donning fresh variations of their signature tracksuits.
“DunKings and DunQueens across America, get ready to rally for the next chapter of this story,” Dunkin’ announced in a news release. “It all leads to Sunday, February 9, when the next big moment takes center stage at the start of the first commercial break of the big game.”
‘DunKings’ meal and limited-edition tracksuits
To build anticipation, Dunkin’ has introduced the “DunKings” meal, a special $6 breakfast combo, available nationwide as of Wednesday.
The meal includes a sausage, egg, and cheese sandwich, hash browns, and a choice of a 14-ounce hot coffee or a 24-ounce iced coffee. To top it off, it comes in a limited-edition, band-inspired box—perfect for any DunKing or DunQueen.
Alongside the meal, Dunkin’ has collaborated with Juicy Couture to launch a new set of velour tracksuits. Available in vibrant orange and pink, the tracksuits feature signature bedazzled details, bringing peak Y2K nostalgia to fans.
“With an all-velour design, signature bedazzled details, and peak Y2K nostalgia, this is the ultimate uniform for DunKings and DunQueens ready to suit up for what’s ahead,” Dunkin’ said.
The tracksuits will drop exclusively online at 9 a.m. ET on Thursday, February 6, but supplies are extremely limited. Last year’s tracksuits sold out in just 19 minutes, so fans hoping to grab one will need to act fast.
New and Returning Dunkin’ Menu Items
In addition to the DunKings meal, Dunkin’ has announced new and returning menu offerings just in time for the Super Bowl season.
Here’s what’s on the menu:
- Medium brown sugar shakin’ espresso – Available for just $3 after 12 p.m.
- Vanilla creme cold Brew – A rich blend of Dunkin’s cold brew with brown sugar syrup, vanilla flavor, and sweet cold foam.
- Toasted white chocolate Coffee – Classic iced coffee infused with toasted white chocolate swirl and cream, served hot or iced.
- Raspberry watermelon refresher – A refreshing combination of raspberry and watermelon flavors with iced green tea or lemonade.
Dunkin’s latest campaign proves that their Super Bowl promotions go beyond just coffee and doughnuts. With the return of the Affleck brothers, a stylish Juicy Couture collab, and exciting new menu items, the brand is set to make a splash during the big game.
