If you are thinking about making the switch to an electric vehicle (EV), now might be the perfect time to act, thanks to Ford’s new offer. The automaker recently announced a program called the Ford Power Promise, which aims to give anyone who buys or leases a Ford EV a little something extra—a free home charger, along with complimentary installation. That is right, Ford will set you up with everything you need to charge your new electric car from the comfort of your home.
This is a huge benefit for those who are nervous about how they will charge an EV. One of the biggest concerns many people have before buying an electric vehicle is where and how they are going to charge it. By offering a home charger and installation, Ford is making it easier for people to transition from gas to electric, taking away a big barrier that might otherwise keep someone from switching.
Why is Ford Offering Free Home Chargers?
Ford is not merely being altruistic in this instance; rather, it is pursuing strategies aimed at increasing electric vehicle sales. Even with the burgeoning market demand for EVs, Ford has failed to sell enough of its electric trucks, such as the F-150 Lightning, and the electric Mustang variants. The corporation has experienced difficulties in persuading individuals to fully transition to electric transportation, and that’s the reason they have this new program enhancement.
Marin Gjaja, the Chief Operating Officer for Ford’s Model EV business, explains that the purpose of this initiative is purely customer enhancement, and electric vehicles need more confidence. “Of course, we are trying to expand our business. But growing business is secondary to serving the customers. That’s how we can grow the business the best,” Gjaja said in an interview with CNBC.
He further explained that the ability to charge the EV at home is a critical factor for an EV buyer. “Charging at home is very important, as is the charging convenience, and the time it is expected the battery will work effectively,” he noted. Ford’s ambition is to ensure that new owners of EVs will find the transition to the vehicles and cause as little trouble as possible, which will encourage trust in the vehicle.
What Else Does the Ford Power Promise Include?
The free home charger is not the only part of this program. Ford is also offering an eight-year or 100,000-mile warranty on the battery for any electric vehicle sold under this program. This is a warranty that aims to dispel fears that potential buyers without fail have regarding the longevity of the battery in the car they are purchasing, which is especially pertinent in most cases for electric vehicle users.
Plus the warranty cover, Ford gives 24/7 roadside assistance. Therefore, should you find yourself in any kind of difficulty on the road, such as a flat tire, low battery, or anything else, all you need to do is call for assistance. It is evident that Ford wants to minimize any concerns that drivers may have with regard to transitioning to electric cars.
Why is Ford Struggling to Sell EVs?
Such efforts aside, Ford has had challenges in increasing its electric car sales. Part of the reason is a general reluctance by most consumers to move to electric vehicles. Many still prefer vehicles that run on petroleum, as they are in familiar territory.
Ford has even taken internal steps to encourage its staff to embrace EVs. The company has recently changed its policies in a way that makes it more likely that managers will indeed lease electric cars as opposed to gas managers. Even with these intentions, Ford has not registered the increase in demand for EVs as it planned. Earlier in the year, it was reported that Ford scaled down the supply of batteries in the orders it was making to its suppliers on the backdrop of poor sales.
As some sources indicate, Ford loses quite a lot of money on every EV in the market. In the first quarter of the year 2024, it was claimed that the company was incurring losses of about 100,000 on each vehicle. Besides the obvious reason of financial losses, that is why Ford is so proactive in finding more consumers for the electric part of their range.
How Long Will This Offer Last?
In case you wish to leverage Ford’s offer, you would need to be aware that it comes with some time limitations. Though Ford has not been able to give the exact date, it is evident that the promotion is not going to be permanent. Therefore, this is the perfect opportunity if you have been eying an electric vehicle for purchase, as this offer may not last long.
The Ford Power Promise, as initiated by Ford, aims, as explained by Marin Gjaja, to ‘get people off the fence’ and cause them to transition to an electric vehicle. By providing a no-cost installation of a home charging system, a lengthy battery warranty, and inclusive roadside assistance, Ford expects that more motorists will embrace the future of driving.
How Does This Compare to Other EV Incentives?
Ford isn’t the only car manufacturer providing incentives to get people to purchase electric cars, but this one happens to be one of the better ones. Other companies may give out discounts and tax breaks, but a free home charger with a fitted installation and a longer warranty for batteries makes it different from the rest.
