The brand is giving away free dozens of its Original Glazed® doughnuts to the first 500 guests at each of its participating US locations, with no purchase necessary. This sweet gesture aligns with Krispy Kreme’s goal to inspire kindness and encourage sharing a dozen with others to spark acts of goodwill.
What is World kindness day?
Observed annually on November 13, World Kindness Day promotes small but impactful acts of kindness. Founded in 1998 by the World Kindness Movement, this day invites people around the globe to engage in compassionate actions that foster unity and positivity within communities. Whether through volunteering, sharing positive messages, or simply showing gratitude, the World Kindness Movement emphasizes the significance of the day, noting that it”offers a dedicated day to celebrate kindness through various activities and events.”
Krispy Kreme’s free doughnut giveaway
To honor the spirit of kindness, Krispy Kreme’s giveaway allows the first 500 guests at each participating US shp to claim a free dozen Original Glazed® doughnuts. This event is open to both in-shop and drive-thru customers at U.S. locations. “World Kindness Day is a reminder that we can all make a positive impact in people’s lives, including through small gestures like sharing a sweet treat. We hope that each dozen Original Glazed doughnuts we give away enables and inspires many dozens of small acts of kindness,” stated Krispy Kreme’s Global Chief Brand Officer, Dave Skena. Skena hopes the giveaway will inspire people to enjoy a doughnut and share with others to spread kindness and encourage community goodwill.
Why kindness matters
While the act of giving away doughnuts may seem small, it represents the concept of “upstream reciprocity,” which suggests that kindness can lead to others passing on that kindness. Studies have shown that even small acts, like receiving a free doughnut, can inspire people to perform similar gestures for others, creating a positive ripple effect in communities. Krispy Kreme’s participation in this day not only provides a treat but also aims to contribute to this chain of kindness.
How to get your free doughnuts
To receive a free dozen, simply visit any participating Krispy Kreme location early on November 13. Guests should check the hours of their local shop and plan to arrive promptly, as the giveaway is only available to the first 500 guests per location. Krispy Kreme recommends checking in advance to ensure that the specific area participates, as offers can vary.
By giving away doughnuts on World Kindness Day, Krispy Kreme is demonstrating its commitment to fostering goodwill and community connection, one sweet treat at a time. Krispy Kreme’s free doughnut days—such as World Kindness Day and National Doughnut Day—align with its “Be Sweet” Responsibility Report, emphasizing community engagement and fostering kindness. These initiatives are part of the company’s broader strategy to build strong community connections and encourage acts of generosity.
For more information on Krispy Kreme’s promotion, visit their website or check local listings.
