In case you are a fan of Starbucks’ Olive Oil infused coffee, then you might want to take a breath. The coffee giant has opted to pull the plug on its Oleato line which brought in products like the Oleato Caffe Latte and the Oleato Iced Shaken Espresso. This development is expected to happen at the beginning of November, which is quite upsetting for many.
Why is Starbucks discontinuing olive oil coffee?
Starbuck is has decided to discontinue these drinks. However, the brand will still serve customers other flavorful coffee. Here are some possible explanations for the brand’s decision to put an end to the Olive Oil Coffees:
Comments from customers: The drinks made with olive oil did not meet the expectations of some customers.
Menu complexities: The company is seeking to simplify its cuisine, which implies that the less popular products such as the olive oil coffee will be removed from the menu.
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What were the oleato drinks like?
In 2023, the Oleato line was launched which was nothing short of ingenious. The launch of the Oleato product line in 2023 was nothing short of brilliant. In the words of Howard Schultz, the ex-ceo of the company, this was an idea ‘to revolutionize’ the taste of coffee by adding high quality olive oil.
The idea was to enhance the coffee experience making it smoother and creamier.
Some of the famous ones are:
Oleato Caffè Latte: A qua creamy composition blended with olive oil.
The Oleato Iced Shaken Espresso: An iced beverage with a distinct ice-shaken drink.
The Oleato Golden Foam Cold Brew: A cold brew coffee topped with airy foam infused with olive oil.
Regardless of the excitement that comes with these varieties, these drinks will soon be off the market.
What can customers expect next from starbucks?
Here are a few things to expect with theses new changes:
- Menu simplification: You should expect a more straightforward selection which highlights starbuck’s favorites popular songs
- Pricing strategy: The company is changing the prices on some of their products to ensure you feel you are getting value for your money.
- Enhanced customer experience: Starbucks plans to refine its mobile ordering system and improve staffing in stores to enhance service quality.
How will this affect coffee lovers?
The absence of this drink for Oleato devotees might be considered a cruel blow. Fortunately, Starbucks has a wide range of other coffees that are sure to please you. Even though you may not put an olive oil enhancer in your beverage, most of your favorite classic options are still available for your enjoyment.
The Oleato drinks may be leaving, but Starbucks’ attention is directed towards enhancing the overall service by eliminating any frills. Hence, as much as you are saying goodbye to the olive oil coffee, more mouth watering drinks are still in stock at your nearest branch of Starbucks.
