For decades, Toyota has been synonymous with reliability. Ask any car enthusiast, and they will likely rank Toyota – and its luxury division, Lexus – at the top of the list. But the latest rankings have shaken up this long-standing reputation. Subaru, a smaller Japanese automaker, has overtaken Toyota as the most reliable car brand, according to Consumer Reports.

If you are curious about what led to this change and why Subaru is now in the spotlight, let us dive deeper.

Why is Toyota no longer the most reliable car brand?

Toyota’s reputation for reliability is rooted in decades of producing durable and dependable vehicles. However, in recent years, several factors have chipped away at its standing:

• Frequent recalls: Over the past few years, Toyota has issued multiple recalls for popular models like the RAV4 Hybrid, Tundra, and Corolla. Issues have ranged from fire risks to defective steering shafts, which have raised concerns among consumers.
• Bold redesigns: Toyota has been introducing radical changes to its vehicles, which, while innovative, have not always resonated well with buyers. These redesigns sometimes come with unforeseen issues.
• First-generation hybrid engines: Toyota’s push for hybrid technology in models like the Tundra and Land Cruiser has introduced growing pains, as first-generation engines often require refinements over time.

These challenges have made it harder for Toyota to maintain its unshakable reputation for reliability.

Read more: Hyundai, Mercedes-Benz and Toyota, among the 276,000 vehicles recalled – See all affected models and years of manufacture

What makes Subaru more reliable?

Subaru’s rise to the top of the reliability rankings did not happen by accident. Several factors have contributed to its success:

• Consistency in design: Subaru tends to stick with incremental updates rather than drastic redesigns. By reusing proven components across models, Subaru reduces the likelihood of introducing new problems.
• Fewer recalls: Subaru has issued fewer recalls in recent years compared to Toyota. The recalls it has issued, such as for the 2024 Crosstrek and Impreza, involve relatively minor issues that are easier to address.
• Simplified lineup: With just nine models in its lineup, Subaru focuses on perfecting its offerings rather than spreading resources thin across a wide range of vehicles.

Jake Fisher, senior director of auto testing at Consumer Reports, highlighted this point, saying, “Even within high-ranking companies, there can be significant variation in reliability. It is critical to look at specific models before making a decision.”

Which Subaru models are the most reliable?

If you are considering a Subaru, here are the models that stand out for their reliability:

• Forester: Known for its practicality and dependability, the Forester consistently ranks as one of Subaru’s most reliable vehicles.
• Impreza: This compact car earns high marks for reliability and offers great value for the price.
• Outback: A versatile wagon-SUV crossover, the Outback scores above average for reliability and remains a favorite for families.
• Ascent, Legacy, and Crosstrek: These models rate above average to average in reliability, making them solid choices in their respective categories.

Read more: Goodbye Toyota and Lexus – over 100,000 cars recalled for engine failure – here’s the list of affected models

What can Toyota learn from Subaru’s success?

Toyota’s dethroning does not mean it is no longer a reliable brand – it still ranks second, with Lexus at third. However, there are lessons it can take from Subaru’s approach:

• Focus on gradual updates: Instead of launching bold redesigns, Toyota could benefit from refining its existing models to address potential issues before release.
• Streamline recalls: Swift and effective handling of recalls can help rebuild consumer trust.
• Emphasize reliability over innovation: While innovation is important, Toyota’s success has always been rooted in dependability. Striking the right balance is key.

Should you buy a Toyota or a Subaru?

If you are in the market for a reliable car, both Toyota and Subaru are excellent choices. Here are some things to consider:

• Subaru: If you value consistent reliability, practical design, and fewer recalls, Subaru might be the better option for you.
• Toyota: If you are drawn to hybrid technology or larger vehicle options like the Land Cruiser or Tundra, Toyota still offers excellent choices.

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