Wendy’s has put a seasonal discount on one of the signature offerings on its menu. Effective today Monday, the fast-food chain has revealed that it is possible for customers to purchase a spicy chicken sandwich for a price of $3.99 and the offer is only available through the Wendy’s app. This offer will be available in selected outlets until 29th December.
The spicy chicken sandwich has juicy chicken breasts seasoned and crusted with Wendy’s pepper and spice blend and garnished with lettuce tomatoes and mayonnaise. This special offer enables the consumers to buy the delicious sandwich at a discount when orders are placed through the app.
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Customers will be downloading the deal from the Wendy’s app for the $3.99 offer. The offer is time-limited in select outlets and more specifics are embedded in the app for customers on the offer.
In related news, Wendy’s is also pursuing a global expansion strategy by shutting down several locations which are not doing well. The chain, for instance, indicated that by the close of this year, an extra 140 restaurants will be closed because they are not profitable. According to Wendy’s Chief Financial Officer Gunther Plosch, such closures have been deliberate in nature and aimed at replacing older low-performing sites with new ones that have more revenue potential. This is in sharp contrast to the system average of over $2 million in annual sales for these underperforming restaurants.
The fast food giant intends to open an equivalent number of outlets in order to balance the closings, with about 250 to 300 new Wendy’s restaurants expected to open in the year 2024. This plan was also confirmed by Wendy’s representative Heidi Schauer to USA TODAY who explained that the company’s net growth in terms of locations will most likely be zero for the year owing to many closures and openings occurring at the same time.
Kirk Tanner, Wendy’s President and Chief Executive Officer, cited the main objective of the company as the scaling up of its restaurant system by eliminating old restaurant locations and replacing them with new restaurant locations in better achievable areas. He added that the company has been in operation for the last 55 years, hence some of the older restaurants are no longer in line with the changing strategy of the company. Also Tanner informed that the company had already opened around 500 new outlets in the last two years to renovate and transform the chain to the current standards.
Although Wendy’s is focused on shutting down unprofitable restaurants, the chain is still focused on enhancing and broadening its base at the same time. The implementation of the spicy chicken sandwich promotional deal is indicative of the company’s initiatives to improve its operations in response to emerging market trends and internal pressures as it works towards reinvigorating its fast food business.
